Evolving construction branding to target new markets.
Construction is a competitive industry with a lot of players. The challenge for Studio Twofold was to make Forrest stand out while keeping their already established brand and the nostalgia tied to it.
Bridging the past with the new, a new client-focused approach.
Bridging the past structural engineering history of Forrest with the new client-focused approach, Studio Twofold had to bring contrasting aesthetics and ideas into one cohesive message – resulting in their new brand identity that targets small homes.
Built on a strong foundation for future growth, the brand showcases the best of how Forrest can inspire hope in the lives of people who want to own their very own homes.
User Experience Design
User Interface Design
Working with Forrest, Studio Twofold rolled out the new brand across all their customer touchpoints, from business cards to construction fencing.
The website evolved with the business, growing to target the small home niche within the construction industry.
Forrest Small Homes is busier today than they have ever been, with demand for their services helping them expand and grow the company to new heights.