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Bare Grill & Cafe

TRADEMARK BURGERS

INFO

Building a brand for
Bare Grill & Cafe.

Bare Grill brings Australia’s best burgers to Sydney, with a raw passion of grilled meat smothered in scrumptious cheese. Having an identity that reflects this raw indulgence is crucial to building this new brand.

The Challenge

Building the brand identity from the ground up for this new business. Working with the skeleton of a new fit out we worked alongside the interior designers and owners to design their visual identity which was to reflect the look and feel of the decor and encompass the rustic, honest tone of voice that Bare Grill wanted to encompass.

Outcome

Studio Twofold gave Bare Grill a brand that was built upon a set of values and aesthetics important to the family-owned start up, rustic burgers made with love, so we wanted to develop a brand identity that fits with that philosophy. It’s an approach that works well with Bare Grill ethos.

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  • Client: Bare Grill & Cafe
  • Services: Branding Identity, Environmental Graphics, Marketing Materials

 

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