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A place where

Preloved is Reloved

Enviroclothes believes that unwanted clothing deserves a chance at a second life, an opportunity to make someone else happy, to be loved again and again - and if they can do our bit to help the planet along the way, well that’s great too! We were commissioned to rebrand Enviroclothes entire identity, from digital to print and everything in between.

The Mission

With the used clothing market shifting, Enviroclothes noticed the need for a brand overhaul. The challenge for Studio Twofold was to attract customers with better quality clothing instead of everyday bric-a-brac, whilst retaining their current brands market recognition.

The Outcome

A brand refresh which maintains Enviroclothes’ visual connection to their already established brand. Maintaining this visual connection was important to keep their current brand recognition, helping preserve the integrity of Enviroclothes while also appealing to new target markets.


Taking the new branding online, Studio Twofold designed and developed Enviroclothes online information and booking portal, helping them streamline the booking and pickup process for both the drivers and their customers.

With integrated chat and streamlined booking functionality, Enviroclothes were able to increase the number of bookings they received, and reduce the cost of sale in staff time.

Kiosk shop design

One of the biggest opportunities for raising Enviroclothes’ brand awareness was their kiosks, seen by thousands of potential customers each day.

Continuing the brand roll-out, Studio Twofold designed the exterior look and feel of the stand-alone kiosks, reinforcing the natural sustainability message within the concrete car park surroundings.

Studio Twofold has consistently provided efficient and creative services for Enviroclothes, allowing us to continue to strengthen our presence in the second-hand clothing market. Sarahjayne is forward thinking and has successfully completed every brief given to her without fuss every time.

Drew Gardiner
Managing Director, Enviroclothes

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