TOWARDS THE LIGHT

iQ Lighting

SMARTER LIGHTING SOLUTIONS

INFO

Building experience into something new

iQ Lighting provides a premium range of Commercial and Industrial LED Lighting products to the Australian market. The brand and products focus on strong design, build quality and lighting efficiency – making it the first choice in many national lighting projects.

The Challenge

Breaking into a new market is hard, and doing it at the same time as cheaper consumer LED lights are washing the Australian market is even harder. iQ Lighting had to adapt its product line and brand or risk get drowned out.

Outcome

iQ Lighting is now one of the leading providers in Commercial and Industrial LED lighting, serving the latest in cutting-edge technologies to large projects like sports stadiums and courts, rural mining sites, and off-shore drilling.

Client: iQ Lighting
Services: Brand Identity, Marketing Materials, Packaging Design, Environmental signage and more.

SEE THE WEBSITE

Branding and Identity

Something a bit different, the logo uses the negative space of a beam of coloured light to illuminate the iQ initials. This slant has been used throughout iQ Lightings branding to create a consistent and unique identity.

Web

Studio Twofold created a custom catalogue website for easily searchable products. Based on WordPress, the site theme was custom designed to match iQ Lightings branding.

Glen Day

Managing Director, iQ Lighting

Jamie’s extremely patient, responsive to communications & helpful in providing insight towards business goals. He made the overwhelming process of getting my business design thoughts out of my head painless. Studio Twofold is one of the best choices out there for your creative needs, period.