TOWARDS THE LIGHT
SMARTER LIGHTING SOLUTIONS
Building experience into something new
iQ Lighting provides a premium range of Commercial and Industrial LED Lighting products to the Australian market. The brand and products focus on strong design, build quality and lighting efficiency – making it the first choice in many national lighting projects.
Breaking into a new market is hard, and doing it at the same time as cheaper consumer LED lights are washing the Australian market is even harder. iQ Lighting had to adapt its product line and brand or risk get drowned out.
iQ Lighting is now one of the leading providers in Commercial and Industrial LED lighting, serving the latest in cutting-edge technologies to large projects like sports stadiums and courts, rural mining sites, and off-shore drilling.
Branding and Identity
Something a bit different, the logo uses the negative space of a beam of coloured light to illuminate the iQ initials. This slant has been used throughout iQ Lightings branding to create a consistent and unique identity.
Studio Twofold created a custom catalogue website for easily searchable products. Based on WordPress, the site theme was custom designed to match iQ Lightings branding.
Glen DayManaging Director, iQ Lighting
Jamie’s extremely patient, responsive to communications & helpful in providing insight towards business goals. He made the overwhelming process of getting my business design thoughts out of my head painless. Studio Twofold is one of the best choices out there for your creative needs, period.