A TASTE OF VIETNAM

The Viet

SYDNEY’S BEST PHO

INFO

CALCULATED SIMPLICITY

With the new North Sydney restaurant little sister to the much-loved Newtown restaurant, The Viet is all about quick, healthy lunches that are packed full of flavour.

The Challenge

A hard refresh, to reset the brand and identity in collaboration with the interior designer, to develop a visual aesthetic which complimented the ‘Indochine’ inspiration for the interior.

Outcome

A contemporary look and feel with Eastern inspiration for this Vietnamese street food restaurant in North Sydney. The overall aesthetic achieves a calculated simplicity, very relaxing for those who choose to stop here for a taste of Vietnam.

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  • Client: The Viet
  • Date: 2012-2017
  • Services: Identity, Branding, and Packaging.

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